Kanye West And Rihanna Get Fragrance Deals

Both Rihanna and Kanye West are hitting fragrance deals because both are linked to Jay-Z's Iconic Fragrances company. Parlux Fragrances Inc. have signed an agreement with the company to create scents for the both. Kanye West and Rihanna's scents will hit store selves by the summer of 2010.

This is interesting because the fragrance market, I think, has been a bit over saturated with a load of celebrities having their own fragrance bottles. Kim Kardashian has a fragrance in the works too. So who's next? Jim Jones? Lil' Wayne? Ewww, nevermind. source